Wayfinders: Co-creating New Possibilities

Transforming the Way Value is Created

Selected clients
Text Box: About Wayfinders Text Box: “We can't solve problems by using the same kind of thinking we used when we created them.” Albert Einstein This simple notion defines the challenge at the heart of organizational progress. The good news is that new thinking is emerging, that has the potential to transform the way that business creates value. Much of this thinking is being pioneered by entrepreneurs and laypersons and remains outside of mainstream business practice and business schools, impeded by bureaucracy. Wayfinders brings these emergent ideas to the centre stage of mainstream business, supporting it to go beyond limiting thinking, transforming the way that business creates value. We make innovative ideas relevant to business.

The company derives its name from the Wayfinders of Polynesia who as long ago as 1500BC were  “navigators who sensed the presence of islands by reading the stars, winds, clouds and light”...without the aid of navigational equipment. For more history on the Wayfinders of Polynesia Click here.
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